The Problem
A D2C personal care brand processing 800 to 1,200 orders per day was using three courier partners — Delhivery, Bluedart, and Ecom Express. The dispatch team was managing all three from separate portals, selecting carriers manually, and reconciling COD from three different remittance files at the end of each week. Carrier selection defaulted to one carrier regardless of performance, and sale events caused massive dispatch backlogs.
The Implementation
Micraft Courier Aggregator deployed with Delhivery, Bluedart, and Ecom Express integrations. Shopify order integration configured for automatic order ingestion. Dynamic carrier selection rules configured based on pin code SLA history and automated COD reconciliation.
The Outcomes
- Shipping cost per order reduced by 18% — systematic live rate comparison replacing manual default carrier selection
- Dispatch processing time reduced by 85% — bulk automated booking replacing manual portal-by-portal booking
- COD reconciliation time reduced from 6-8 hours to 20 minutes per week — automated matching with exception flagging
- RTO rate reduced from 4.2% to 1.8% — performance-based carrier routing to higher-success carriers for remote pin code clusters
- Next sale event — 11,000 orders processed in 24 hours without additional headcount or delayed dispatches
"The sale event performance was the clearest proof. We went from a dispatch crisis at 8,400 orders to handling 11,000 orders in 24 hours with the same team."
— Operations Director, D2C Brand, Mumbai
